We spoke to Weleda's CEO Jayn Sterland about the latest environmental developments at the brand and what's coming next for the beauty and personal care industry.
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
Kantar Worldpanel Brand Footprint 2019 - A Deeper Look
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2019 Brand Footprint.
With digital taking an ever more central role in the way beauty and personal care brands are retailing their products, we take a look at how consumer demand has shaped retail in the EMEA region in 2016.
At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.
The in-cosmetics event returns to Paris this April and has announced the finalised educational programme which will see a number of workshops and presentations at the show focus on skin care, hair care, and colour cosmetics.
A new survey by British research company Brand Footprint reveals that while Coca-Cola remains the most purchased brand in the world, there are also 13 personal care brands that make the top 50.
'Manopause' refers to the declining testosterone levels in men from early middle age, resulting in lower energy and reduced strength and endurance. A segment personal care brands can tap into by addressing appearance issues.
The men’s grooming market is an attractive one for personal care brands, and it appears more brands are turning to interactive digital and video campaign to engage consumers.
As more and more consumers turn to the internet and word of mouth becomes more important, social media will play a key role in engaging the consumer, according to a new report by Mintel.
Private equity firm Brynwood Partners has announced that its portfolio company Golden Sun (doing business as Newhall Laboratories) has acquired the rights to a number of personal care brands from manufacturer Henkel.
Major personal care manufacturer, Unilever, has launched an assault on the men’s grooming market in Italy by releasing a range of products that have been formulated especially for men.
Proof that P&G is on the right track following its merger with
Gillette came during the course of August, after the company posted
strong fourth quarter results that have led to a share price hike
of more than 8 per cent.
![Exemplary brands that have maintained strong performances in key markets are Lifebuoy, Dove and Dettol - helping overall growth and strength worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-kantar-worldpanel-exec/12555557-1-eng-GB/Beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-Kantar-Worldpanel-exec.jpg)
